To communicate Dutch customs regulations to passengers arriving at Schiphol airport and remind incoming travellers to consider the contents of their luggage, we came up with the following: on the reclaim belts we planted dummy suitcases with a crocodiles tail sticking out with the additional message Something to declare? Please go to the red channel..
Concept & art Direction -
Wendy Deun & Daniel te Lindert
This case was nominated for an
ADCN award and won an Amma Award