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Crocodile Suitcase

To communicate Dutch customs regulations to passengers arriving at Schiphol airport and remind incoming travellers to consider the contents of their luggage, we came up with the following: on the reclaim belts we planted dummy suitcases with a crocodiles tail sticking out with the additional message Something to declare? Please go to the red channel..

Concept & art Direction -

Wendy Deun & Daniel te Lindert

This case was nominated for an

ADCN award and won an Amma Award