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Identity

Van der Laarschot

Ilona van der Laarschot is a copywriter that has a fun and touching way of writing. She loves to take her inspiration from the analogue world. Going places, seeing people and switch of her phone while doing that. For her i wanted to create an identity that feels authentic. And analogue! 

For the logo i was inspired by old initials. Where they started chapters with in books.

The rest of the identity took the same route. The business cards are designed to be a little book. You can tear out each pages and so it becomes a card. Each card has a original page number. Furthermore each email, invoice, website etc that she writes starts with 'Van de...'. So everything you will receive from her, will tell a little story.