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Art direction - Wendy Deun

Design - Wendy Deun

Photography - Went & Navarro

Identity

Heer Zadel

It started out with my client having an idea for a new product. Bike Saddles in Color! Don't they exist? No! Almost al bike-saddles in the Netherlands are black. 

Developed everything for this fun product. From the name and the logo to the website and the packaging. 

This case was nominated for an

ADCN award, Design category